How to Find the Cheapest Price for Any Game
Fourteen stores, one screen. Here's how to stop overpaying without opening a single browser tab.
Why the "cheapest store" changes every time
There's no single store that's reliably the cheapest for every game. Key resellers like G2A, Eneba, Kinguim, Gamivo, Driffle, and Instant Gaming run independent promotions on top of publisher sales, while official storefronts like Steam, Epic, GOG, Microsoft, and Nintendo run their own separate sale calendars. A game that's cheapest on Green Man Gaming this week might be cheapest on Loaded next week. Checking one store and assuming it's the best deal usually means overpaying.
The only way to reliably find the lowest price is to check everywhere, every time, which is exactly what most people don't have the patience to do manually across a dozen different tabs.
How to compare prices in GGz
GGz builds this comparison into the game page itself, so it's part of browsing rather than a separate research step:
- Search for the game from the Explore tab or the search bar.
- Open the game's detail page to see platforms, description, trailers, and scores.
- Scroll to "Available At." This is the screen that lists all 14 stores with their current live price next to each one.
- Compare at a glance. Stores without a direct listing show a "Search" link instead of a stale price, so you're never looking at outdated numbers.
- Tap through to buy directly at whichever store has the lowest price.
Why check key resellers, not just official stores
Official storefronts (Steam, Epic, GOG, Microsoft, Nintendo) sell first-party keys directly and run their own seasonal sales. Key resellers (G2A, Eneba, Kinguim, Gamivo, Driffle, Instant Gaming, Loaded, GamersGate) source keys from regional pricing and bulk deals, which is why they can often beat an official store's listed price, sometimes significantly. Comparing both categories side by side, rather than defaulting to whichever store you're already logged into, is what actually saves money.
Beyond the one-time price
A store price is only half the picture. GGz's game page also shows whether the title is included in a subscription you already pay for, such as Game Pass, PS Plus, EA Play, Ubisoft+, or Amazon Luna, which is sometimes the actual cheapest way to play it: free, as part of a subscription you already have.